Announcement of the "Fourth Screen Awards"

(NEW YORK) November 20th, 2006 - Strategy Institute is pleased to announce that at its Out-of-Home Digital Networks CONTENT STRATEGIES and AWARDS Summit being held at Caesars Palace, Las Vegas, February 21st -22nd, 2007, it will launch "Fourth Screen Awards".

Recognition will be extended to those professionals, networks, advertising agencies, special creative shops and production houses, which have exhibited excellence in content productions for the digital signage media. The "Fourth Screen Awards" will be decided by a panel of industry experts that represent the leading measurement, advertising and creative houses. The submission categories will fall along the lines of 6 specific business models including: branding; merchandising; corporate communications; public service; interactive and other.

The judging committee will be headed up by William (Bill) D Ratcliffe, PhD (formerly Millward Brown) who is a measurement specialist on how content in a digital network environment impacts customer behaviour. “I am excited about celebrating top rated content, this is the stuff that moves our industry forward” He also suggested “the most important aspect of any digital network is content, while it is an often sited cliché, content truly is king and is the main reason why a network succeeds or fails.”

"This is an opportunity to congratulate and learn from the most innovative, creative and effective content developers the out-of-home digital network industry has to offer," says David Laird, President of Strategy Institute. The “Fourth Screen Awards" will be a fixture at the Out-of-Home Digital Networks CONTENT STRATEGIES and AWARDS Summit held annually in Las Vegas.

Out-of-Home Digital Networks CONTENT STRATEGIES and AWARDS Summit is produced by Strategy Institute, the world’s leader in digital signage, in-store TV and narrowcasting education, and held in conjunction with Other Advertising Magazine.

FOR FURTHER INFORMATION CONTACT:

Mark Fairhurst
Marketing Manager
Strategy Institute

230 Park Avenue, 10th Floor
New York, NY 10169
Phone: 1.866.453.3345 x242
Fax: 1.866.298.9344
info@fourthscreenawards.com