2007 WINNERS of The “Fourth Screen Awards” for Out-of-Home Digital Media, Narrowcasting, and In-store TV networks
By all accounts the Fourth Screen Awards were a resounding success. William Ratcliffe, Chair, Judge Panel of the Fourth Screen Awards in reflecting the unanimous view of judges said “Alchemy’s Smirnoff spot was the hands down “Best of the Best” winner of the 1st annual Fourth Screen Awards. The judges felt that the entry met a number of objectives extremely well, by adapting existing creative to multiple brand objectives for digital signage application. Objective included engaging shoppers in a positive in-store brand experience, encouraging personal brand interaction, stimulating sales and increasing the brand’s stature. Rarely are multiple objectives met with such clarity”.
The Fourth Screen Award winners were decided by a panel of industry experts representing leading measurement, advertising and creative houses including: William Ratcliffe, Ph.D., Chair; Adam Remson, Publisher, Other Advertising Magazine; Spencer Knisely, Five Families Senior Director In-Store Communication, Best Buy EDG; June Peoples, VP Product Development, DS-IQ; Ryan Laul, Managing Director, PosterScope USA, Aaron Campus, VP Creative, EyeQ Digital, Inc.; and Kent Hodder, Creative Director, CEO, The Metropolitan Group, Met|Hodder.
The Inaugural Fourth Screen Awards (www.fourthscreenawards.com) were produced by Strategy Institute, the world’s leader in digital signage, in-store TV and narrowcasting education, and held in conjunction with Other Advertising (www.otheradvertising.com), the first and only publication dedicated to nontraditional advertising media. Other Advertising brings the news, trends and discussions concerning out-of home and nontraditional marketing to the forefront of the advertising business.
Winners were announced in the following categories:
“Best of the Best”
GOLD WINNER
Awarded to: Alchemy International
Campaign Title: Smirnoff Vodka / Casino Royale
Client: Diageo / Diageo In-Store Screens
Promotional Advertising
GOLD WINNER
Awarded to: The Famous Group
Campaign Title: Toyota Yaris Mobisodes
Client: Saatchi & Saatchi Los Angeles
Silver Winner
Awarded to: Unolink
Campaign Title: Can You See This?
Client: Optica Caroni
Bronze Winner
Awarded to: DraftFCB
Campaign Title: Carphone Warehouse and O2 Stores
Client: Nokia In-Store
Bronze Winner
Awarded to: Met|Hodder
Campaign Title: Pillsbury / Hershey's
Client: Pillsbury / Kroger Network
Brand Advertising
GOLD WINNER
Awarded to: Nike
Campaign Title: Hawk
Client: Nike Retail Network
Silver Winner
Awarded to: Captivate Network
Campaign Title: FedEx Total Shipping Solutions Campaign
Client: FedEx and FedExKinkos
Silver Winner
Awarded to: MediaPlace
Campaign Title: Champs Sports - Behind The Scenes - Nike AirMax
Client: Champs Sports / Champs Sports TV
Bronze Winner
Awarded to: Met|Hodder
Campaign Title: ABC Grey's Anatomy "Seriously"
Client: ABC Entertainment / ABC In-Store Network at Meijer
Interactive Advertising
GOLD WINNER
Awarded to: Polo Ralph Lauren
Campaign Title: Interactive Shopping Experience
Client: Polo Ralph Lauren
Silver Winner
Awarded to: Ecast
Campaign Title: Jeep Compass
Client: Jeep/Ecast Network
Bronze Winner
Awarded to: John Ryan Performance
Campaign Title: Health Savings Account
Client: US Bank
Public Service Announcement
Bronze Winner
Awarded to: DynaTek
Campaign Title: Get Converged!
Client: DynaTek Media Network
Bronze Winner
Awarded to: John Ryan Performance
Campaign Title: Citi Syndicates
Client: CitiBank