Fourth Screen Awards 2008

What is the Structure of the Awards Showcase?

On Tuesday, January 29th, 2008 at 3:30 pm the “Fourth Screen Awards 2008” Showcase will begin with presentations and cocktail reception to follow at 5:30 pm.

Presentations will come from 3 categories:

1) Brand advertising
Content aimed at achieving the brand development goals of a product, service or attraction.

2) Promotional advertising/merchandising:
Content aimed at activating the sale of a product or service at or near the point of purchase.

3) Interactive large form:
Content presented on displays of greater than 100” that include interaction such as text messaging, touch screen, motion sensing or other interaction.

For each category, a review of FINALISTS only will be shown beginning at 3:30 pm with the “Fourth Screen Awards 2008” Finalist Showcase.

After each category review, the panel of judges at the conference will provide value-added commentary, analysis and insight for 10-15 minutes.

At the 5:30 pm cocktail reception following the showcase, the winners in each category will be announced and prizes awarded.